About Us


Hipp Gripps Inc. is a specialty tool company co-founded by Zubin Shirodkar MA OTR/L and Robert Palatnick. Our mission is to create fun, therapeutic tools that improve hand function in children.

The Management Team:

Zubin Shirodkar - President

Zubin is an occupational therapist and creator of The Writing Rascal. He graduated from New York University, The Gallatin School with a BA in Anatomy and Physiology, Psychology, and Philosophy and earned his MA in Occupational Therapy from New York University. Zubin has been working in a pediatric school setting and pediatric home-based therapy with children from birth through eleven years of age for the last 14 years.


Robert Palatnick - CFO

Rob is a co-inventor of The Writing Rascal. Rob graduated from the University at Buffalo with a degree in Engineering and has been working in technology for over 30 years.


Jennifer Shirodkar - Senior Vice President Marketing

Jennifer is a Social Worker with an undergraduate degree in Psychology from New York University and she earned her MSW from Columbia University.


Lauryl Palatnick - Senior Vice President of Operations and Sales

Lauryl is a Social Worker and Personal Trainer. She has an undergraduate degree in Economics from New York University, a Masters in Accounting from Pace University and she earned her MSW at Columbia University.